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The Reason

Our rallying cry

Chances are, your shirt / dress / suit has travelled more than you have this year.

The carbon footprint of fashion is an epic problem. With its singular focus on the bottom line, the environmental and social costs of an item have become invisible.


Why is this amount of transportation a problem?

Because of statistics like this:

The largest 15 container ships emit the same emissions as 735 million cars.

And so, we're working to minimise the amount of transportation needed for each item supplied to us. This is our rallying cry, and one that defines the selection of each product we incorporate.