You know us. We're the people that have a passion we won’t shut up about. We value silence, and laughter. We'll take the harder way, if it's the better way. We believe a campfire with friends can't be beat. We treasure skills that take time to refine. We always have time for a hug. And heck yeah, we'll jump into a cold lake.

Have fun

Make a difference

Focus on the possibilities

Be brave

Question the status quo

Pay attention to detail

Trust your instinct

Be helpful, generous & kind


Less is more


A digital designer and mother of two young children, Lyndsay was frustrated with waste, poor design, and the world her children were inheriting.

One day, her bag broke. And it changed the course of her life.

Lyndsay knew nothing about fashion, textiles or manufacturing.

But she knew she could somehow figure it out, and make a bag that would last, and that was worth keeping.

She spent every night and weekend for the next year designing and figuring out how to make the first three prototypes of a backpack. And then another year testing it with others, refining the pattern and figuring out how to build a responsible business to bring the bag to life.

In 2019, Baxley was born.

Producing all bags in small batches, here in the UK, Baxley focuses on less and better.